Social networking is a new era where one can communicate with other users, or to find people with similar interest of one’s own. Keeping in touch with friends or creating a professional or business network whatever the reason may be, socializing is a factor that one simply cannot ignore. Earlier social network was limited within the urban demography only, but with growing awareness it has also reached rural areas. Contradictory to the popular belief social networking is not only restricted to the youth, but masses from all age groups are a part of it. Social network plays a vital role in all aspects of life, i.e. personal and professional and there are just a few websites out there that help users in both the aspects at once, merger.com is a good example of such excellence.
From a commercial point of view social networking websites provides a platform for business expansion. Advertising also became a major part of revenue for social networking sites. The enormous number of people using social networking sites daily helps market research, business promotion, receive reviews or feedback and provide after sales services. Many businesses have witnessed experiential growth after selecting social networking sites as an advertising medium.
Groups organizing social events such as blood donation, charity, education for all, etc. are active in a true sense on social networking sites encouraging the youth to play a part in such events in order to earn peer appreciation. Youth are more empathetic towards social issues and hence a large number of young crowd turns up for social events when promoted on social networking websites.
The motive behind starting the very first social networking site was to share personal life with friends and family, and even today majority of the users have signed up for personal sharing and entertainment purpose. Knowing the whereabouts of close friends was the only concern; social networking sites not only solved that issue, but also keep us updated with the personal life of our acquaintances. Social networking has provided an opportunity to voice one's ideas, relieving them from stress build-up by pee r pressure and family expectations.
Almost all the social networking websites in india gives users the most needed option of privacy, where the user is in charge of who can view their profile and what information should be available for people visiting their profile. Even with a few flaws (which can be rectified) going online is by far the easiest way to socialize.
From a commercial point of view social networking websites provides a platform for business expansion. Advertising also became a major part of revenue for social networking sites. The enormous number of people using social networking sites daily helps market research, business promotion, receive reviews or feedback and provide after sales services. Many businesses have witnessed experiential growth after selecting social networking sites as an advertising medium.
Groups organizing social events such as blood donation, charity, education for all, etc. are active in a true sense on social networking sites encouraging the youth to play a part in such events in order to earn peer appreciation. Youth are more empathetic towards social issues and hence a large number of young crowd turns up for social events when promoted on social networking websites.
The motive behind starting the very first social networking site was to share personal life with friends and family, and even today majority of the users have signed up for personal sharing and entertainment purpose. Knowing the whereabouts of close friends was the only concern; social networking sites not only solved that issue, but also keep us updated with the personal life of our acquaintances. Social networking has provided an opportunity to voice one's ideas, relieving them from stress build-up by pee r pressure and family expectations.
Almost all the social networking websites in india gives users the most needed option of privacy, where the user is in charge of who can view their profile and what information should be available for people visiting their profile. Even with a few flaws (which can be rectified) going online is by far the easiest way to socialize.
